MLB should see GIFs and Vines as the fre

KANSAS CITY, Mo. Who will be the viral stars of the 2015 World Series? And who will sacrifice their social media accounts to make it happen?Major League Baseball, like other sports leagues, has agreements with rightsholders to be the exclusive providers of content Kris Bryant Jersey within live viewing windows. There also is MLBs own website and social media presence, out in the world trying to make sure that the images and videos that gain traction online are coming from MLB-owned entities.WORLD SERIES 2015: Spector's pick | Updated odds | Royals-Mets visual historyEarlier this year, MLB cracked down on GIF and Vine makers, filing Digital Millennium Copyright Act complaints to have their accounts suspended. Its not as far as the NFL went, having the Twitter accounts of Deadspin and SB Nation GIF suspended earlier this month, but it is troublesome knowing that fans who simply want to capture a moment they have just witne sed and share it with the world run the risk Javier Baez 2016 World Series Champions Jersey of being run offline for their enthusiasm. Fans want to share their love of what they are watching, and if anything, that might inspire people online to turn on the game from whence they are viewing a GIF, helping the righthsholder far more than anyone is hurt by a tiny bit of rebroadcast without expre s written consent.Worse still, all that enthusiasm really serves to do is to give free promotion to MLBs product. So, what problem does MLB have with fans posting GIFs and Vines of plays that just happened?There is a lot in that question that I agree with, commi sioner Rob Manfred said on Monday at World Series media day. I do think that its important for baseball to be available on as many platforms as Jason Heyward Jersey po sible. And I think what we try to do is strike a realistic balance between protecting what we regard to be very valuable intellectual property rights on the one hand with allowing fans to use as many platforms as po sible. Do we always get that right? No. Are we still feeling our way through that proce s? Yes.It should not be that complicated. For an example, MLB could look at the NHL, where Stephanie Vail, who tweets at @myregularface, has parlayed her GIF-creation skills into a job compiling highlights for the Edmonton Ryne Sandberg Jersey Oilers, while still posting nearly instantaneous clips of goals from around the hockey world on any given night. MLB Advanced Media recently joined forces with the NHL for game streaming, but no changes appear imminent on the hockey horizon, which is good, because the NHL has it right -- free publicity is a good thing.MLB does post its own GIFs and Vines, but the turnaround time tends to be several minutes. By the time an official clip is out there, the Internet has already moved on to the next viral moment Addison Russell Jersey .Its not hard to envision a world where, in the near future, MLBs own state-of-the-art streaming player allows fans to create clips straight from the game they are watching online, watermarked with an MLB logo and ready to share instantly. Maybe that is where the feeling-out proce s ends up. In the meantime, enjoy the GIFs and Vines you see during this World Series, before someone comes to take them down.